Our Team

Heidi Wheatley founded Sponsor Growth Solutions to support and guide companies seeking to raise capital within the independent broker-dealer and RIA channels. With over 20 years of experience in the financial services industry working for broker-dealers, RIAs, and sponsor, she has successfully developed and executed sales strategies, resulting in the raising of hundreds of millions of dollars. Heidi is skilled at analyzing organizations to identify strengths and weaknesses, devising plans to address growth challenges, and implementing strategies to position alternative investment products within the independent broker-dealer and RIA channels. She excels in cultivating thriving corporate cultures, fostering long-term relationships with investors and stakeholders, and helping organizations achieve their objectives. Her prior experience includes building and leading high-performing teams, implementing capital-raising strategies for product sponsors, and enhancing the profitability of independent broker-dealers and RIAs. Heidi holds a Bachelor of Arts in mass communications with a concentration in public relations and advertising from St. Ambrose University in Davenport, Iowa, and a Master of Business Administration from Keller Graduate School of Management in Atlanta.

Committed to giving back to her industry and community, Heidi serves as Co-Chair for ADISA’s Education Committee, where she collaborates with industry leaders to develop educational content for members. She was awarded "Best Session" for "Part II: To 506(b) or not to 506(b) that is the 506(c) question" held during the 2023 ADISA Annual Conference and Trade Show. She served as the 2017 Chair of ADISA's Spring Conference and is a 506(c) working committee member.

Heidi is an active volunteer in her hometown of Atlanta, donating time and money to Meals on Wheels Atlanta, where she was named "2023 Volunteer of the Year", French Bulldog Rescue Network, and Atlanta Lab Rescue.