Retail Readiness™ Resources
Understand the retail channel before you enter it.
Short educational videos, webinar conversations, and practical guides for sponsors preparing to raise capital through broker-dealer and RIA channels.
Join a webinar
Learn from conversations with operators, attorneys, due diligence experts, and channel partners.
Guidance from SGS
Guidance, strategy, and inspiration straight from CEO & Founder, Heidi Wheatley.
Heidi brings a wealth of knowledge and experience to every session. With her passion for helping others succeed, she offers insight into topics and strategies that truly make a difference for sponsors entering and expanding in the retail channel.
Video library
Retail Channel Explainers
Use these short videos to build shared vocabulary before deeper conversations with attorneys, broker-dealers, RIAs, transfer agents, and due diligence partners.
Why Third-Party Due Diligence Matters
Independent Broker-Dealers vs RIAs
What Is a Due Diligence Officer?
What Is an Escrow Account?
What Is a Transfer Agent – and Do I Need One?
How Should a New Sponsor Structure Their Capital Markets Team?
What Is a Selling Syndicate?
Why You Need a Securities Attorney with Retail Channel Experience.
Technology Requirements for Sponsors
What’s the Difference Between FINRA and the SEC?
What Is a Managing Broker-Dealer (MBD)?
Industry experts
Webinars That Inspire Growth
At Sponsor Growth Solutions®, our webinars are more than just presentations — they are dynamic learning experiences designed to spark ideas, build confidence, and drive results. Each session brings together industry experts to discuss topics relevant to new sponsors and provide real-world insight they can apply right away.
Downloadable resources
Practical guides for planning your retail capital raise.
Retail Channel Glossary
A quick-reference guide to common broker-dealer, RIA, due diligence, and capital raising terms.
What It Takes
Team, cost, and operational considerations for sponsors preparing for a retail capital raise.